Uber’s Biggest Mistake #UberFail
Uber’s biggest mistake caused a significant shift that Lyft, their competitor, is very thankful for. Pretending to be an Uber driver, I pick up my business partner, Ruddy Ortiz. These days Ruddy and his wife Rosy run their own operation in Desplaines, IL. I chop it up with Ruddy and talk about how we avoid this biggest mistake, in our business.
Uber’s Biggest Mistake – Not Taking Care of Your People
What they cover is:
- How do you treat your best people?
- How do you recruit and retain you best talent?
- How do you reward loyalty by those who have stuck with you through the ups and downs?
- Is compensation everything?
- What is the upside for people to grow and willing to work?
Granted, Uber did very well by giving an opportunity to many people especially in a rocky economy. However, getting big can create a new layer of decisions and that’s where Uber made their biggest mistake.
In the words of my mentor, Patrick Bet-David, “Take care of your people or someone else will”.
I’ve been through many company experiences as an independent contractor, employee and co-owner. Getting caught up in widgets, new technologies and “stuff” can easily get one away from the greatest asset of a company.
A company doesn’t build itself. People build a company and create an environment together that make it special. Status, titles and income opportunity may attract people there but taking care of the relationships keeps them there.
I can think of a competitor right now that is not taking care of it’s people in my industry. This is a big reason why many of them have reached out to me, looking for a new home. Keep it up!
UPDATE: I just took an Uber and upon closing out the app, I noticed they have a place to ADD TIP for the driver.